Volkswagen's debut electric SUV, the ID.4, wasn't just a vehicle launch. It was a test of whether they could deliver a fully digital shopping experience in a space traditionally dominated by dealership visits.

I joined the project midstream to help finalize and refine key flows in the reservation experience: trim configuration, checkout, and post-reservation onboarding. But just as we were preparing to launch, work came to a halt due to COVID-19. The team disbanded while the product was only a couple weeks away from going live—and it was up to the remote dev teams to bring the designs across the finish line.