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Portrait of Jorge Martinez

I design and build apps.

I’ve designed agentic experiences at Autodesk and digital products for Volkswagen, Nike, and Merck. Today, I work as a design engineer, building my own AI products from strategy and interface design through production code. Want to build something together? Email me.

View my work

Selected works

Enterprise and consumer products I’ve designed from a car launch to an AI assistant.

  • Autodesk Assistant beside a building model, with a saved Prepare Export action

    Designing trust for an AI that acts on your behalf

    I owned the interaction design for Autodesk Assistant as it moved from answering questions to changing files. The work gave engineers and architects a clear record of what it did, a way to step in, and control over how far it could go.

  • VW ID.4 reservation confirmation screen with the production tracker

    2,000+ reservations in 8 hours for the VW ID.4 launch.

    Volkswagen needed a digital reservation experience that still worked through its existing dealer network. I finalized the configuration, checkout, and onboarding flows for launch. The platform doubled VW’s internal reservation target and created a reusable foundation for future vehicle launches.

  • The Ladders job detail page for a Director of Marketing role

    Cutting sign-up drop-off 60% at The Ladders.

    Registration, resume upload, emails and checkout were separate experiences, and people left between them. I connected them into one flow. Simpler registration cut drop-off 60%. Reframing resume upload as progress lifted sign-up completion 45%. The Resume Performance Report email hit a 22.3% open rate, 48% above benchmark.

Sandbox

Products I design, build and ship on my own, using agentic AI workflows.

  • Parcels Unsettled, drop 62

    NOTHINGHAPPENEDTODAY.COMDrop 62 - Parcels Unsettled

    Nothing Happened Today

    Nobody chooses the subject, the medium, or what the finished artwork should look like. I wanted to see what happens when the machine is given the world as inspiration and the freedom to interpret it.

  • Abstract sunset painting in a light wood frame, hanging above a console

    Tactical Names

    Finding expiring domain names worth buying before the clock runs out means scrolling through an endless spreadsheet, relying more on raw instinct than actual analysis. I built this to do the heavy lifting.

  • Abstract sunset painting in a light wood frame, hanging above a console

    EthnoCAL

    Every food tracker assumes a standard Western diet. For the meals I grew up eating, logging becomes a tedious exercise in guesswork. I built EthnoCAL to fix that.

  • Beep and Boop homepage with the line Every brand deserves a face

    Beep & Boop

    Generating that exact character with consistent features across different poses, angles, and expressions remains a deep technical challenge. I built this platform to solve this consistency gap.

  • Route map of the Inca Trail from Piscacucho to Machu Picchu

    Inca Trail

    Finding independent information about the Inca Trail is notoriously difficult. As a Peruvian who has been to Cusco, I can empathize with tourists. I wanted to leverage the domain I own to build a truly unbiased resource.

The product design industry is changing faster than the market can fully process, raising fundamental questions about where traditional craft fits into an automated future. As a designer who has spent years perfecting these methodologies, I am deeply focused on what these structural shifts mean for our profession and the people behind the work. Rather than resisting this momentum, I choose to actively engage with it, translating new technologies into intuitive frameworks that elevate human agency.

Navigating this transition means staying intentionally curious, learning unfamiliar ways to build, and being completely willing to feel like a beginner again. It requires holding onto the core tenets of exceptional design: listening closely to user friction, making transparent system choices, and building with absolute honesty. While I cannot control the velocity of technological change, I choose to meet it with an authoritative voice, a rigorous process, and a deep responsibility to the people my products touch.

If you’re interested in working with me, please contact sincerelyjorge@gmail.com.

Have we met? Let’s connect on LinkedIn. Lurking? See you on X. Either way, thank you for stopping by.

  • GALACTIC DEFENSE SYSTEM v1.0
  • LEVEL: 04
  • PHASE 04
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  • HI-SCORE: 1,250,000
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  • LIVES: 03