Hi. I’m Jorge Martinez.


I’m a product designer who loves to cook, and wishes he had more time to travel. I’m also a huge Star Wars fan.

I’m based in New York City, roughly 3,600 miles away from Chorrillos, a small coastal town in Lima, Peru, which is where I’m from.

I’ve built a career using my self-taught design skills to make websites and apps easier to use. I design the interface which allows people to interact with these products. And when using them gets complicated, I figure out how to make it easier to use.

I enjoy spending time with my family and friends, who always support me and the side-projects I take on:

  • I auditioned for MasterChef Season 5, in the fall of 2013. It turns out I don’t have much drama in my life to make it on Reality TV.

  • I launched IncaTrail.com to connect adventure seekers with trusted and experienced operators of the Inca Trail, in Peru.

  • I’m learning how to build a subscription box service. It started the day I had a chocolate truffle, and bought some extra to share. Everyone’s gratitude made what was a decadent moment, extra special. It felt good, and I was hooked on the idea of sharing chocolate with the world. Turns out working with food isn’t easy. I’ll get there. Stay tuned for the official launch of iLoveChocolate.com.

  • I nerd out on all things related to technology. Lately, I’m all about turning my dumb house, into a slightly smarter one. The goal being to simplify my routine at home as much as possible.

The hustle is real my friends.


Did I mention my obsession with Star Wars? If you or anyone you know has connections with JJ, please help me get a walk in role in the movie franchise. Wherever you are, know you’re my only hope.

Costa Verde

Chorrillos. Lima, Peru


“Be curious, not judgmental.”

–Walt Whitman