Designing trust for AI agents in spatial workflows.
I led Autodesk Assistant’s agentic core so engineers and architects can see an agent’s intent, stop it, and stay the authors of record across chat and the canvas.
I am Jorge Martinez.
I’m currently building agentic experiences at Autodesk. Previously, I worked as an experience designer with teams at Volkswagen of America, Nike, and Merck. When I’m not winning over clients, I’m honing my woodworking skills, cooking Peruvian food, or hanging out with Stella.
Selected Works
Enterprise and consumer products I’ve designed from a car launch to an AI assistant.
2,000 reservations in 48 hours for the VW ID.4 launch.
VW was selling its first electric SUV in a market built around dealership visits. I finalized the key reservation flows for a fully digital purchase. In the first 48 hours the platform took over 2,000 reservations, double VW’s target.
Cutting sign-up drop-off 60% at The Ladders.
Registration, resume upload, emails and checkout were separate experiences, and people left between them. I connected them into one flow. Simpler registration cut drop-off 60%. Reframing resume upload as progress lifted sign-up completion 45%. The Resume Performance Report email hit a 22.3% open rate, 48% above benchmark.
Sandbox
Products I design, build and ship on my own, using agentic AI workflows.
Ship Something
Building the system that takes AI prototypes beyond the demo.
EthnoCAL
Making food logging work for the meals I grew up eating.
Tactical Names
Narrowing thousands of expiring domains to 300 worth reviewing.
Nothing Happened Today
Letting AI decide what a day looks like, without inventing what happened.
Beep & Boop
Helping founders create a mascot they can use beyond a single image.
Inca Trail
Helping travelers plan the Inca Trail without selling them a tour.
Peruvian
A living, breathing guide to the food, the travel, the craftsmanship, and the heritage that defines being Peruvian
The product design industry is changing faster than the market can fully process, raising fundamental questions about where traditional craft fits into an automated future. As a designer who has spent years perfecting these methodologies, I am deeply focused on what these structural shifts mean for our profession and the people behind the work. Rather than resisting this momentum, I choose to actively engage with it, translating new technologies into intuitive frameworks that elevate human agency.